Fresk GmbH, with registered and administrative office at Via Muntarütsch 16, 7503 Samedan (CH) — hereinafter referred to as “Fresk” — creator and promoter of the activities available on the website fresk.ch, reserves the right to process personal data voluntarily provided by Users in compliance with the applicable legislation (Article 13 et seq. of Italian Legislative Decree No. 196/2003).

Users are therefore invited to visit this section periodically in order to remain informed of any changes resulting from amendments to the applicable legislation.

Fresk guarantees that Users’ personal data will be processed solely for purposes strictly connected with and related to the provision of its services, the efficient management of the website and the processing and fulfilment of orders.

Personal data voluntarily provided by Users will under no circumstances be disclosed or disseminated to third parties, except where expressly indicated in this Privacy Policy or where required by law.

In the event of payment by credit or debit card, the information required to complete the transaction — including the credit/debit card number, expiry date and security code — will be transmitted to the entity responsible for processing the payment (in this case, PayPal), or, where applicable, to companies responsible for fraud prevention and monitoring, through encrypted protocols designed to prevent unauthorised third-party access.

Such information will never be viewed or stored by Fresk.

Fresk adopts appropriate technical and organisational security measures designed to minimise the risk of accidental or unlawful destruction or loss of data, unauthorised access, or processing that is unauthorised or incompatible with the purposes for which the data was collected, as specified in this Privacy Policy.

However, Fresk cannot guarantee that the security measures adopted for the website and for the transmission of data and information through the website will completely eliminate the risk of unauthorised access or loss of data originating from devices under the User’s control.

For this reason, Users are advised to ensure that their devices are equipped with appropriate software to protect the transmission of data over networks, including up-to-date antivirus software, and that their Internet service provider has implemented appropriate measures to ensure the security of data transmission.

Fresk informs Users that they may exercise the rights referred to in Article 7 of Italian Legislative Decree No. 196/2003, the essential provisions of which are summarised below.

Users have the right to request from Fresk:

1. confirmation as to whether or not personal data concerning them is being processed;
2. clear communication of such data and information concerning its source;
3. information regarding the reasons and purposes for which such data exists and is processed.

Requests for the above information may be renewed at intervals of no less than 90 days, except where there are legitimate grounds for an earlier request, including the deletion or rectification of data processed in breach of the law or the deletion of data that is no longer required for the purposes for which it was originally collected.

PRIVACY PROTECTION AND DATA SECURITY

Regulation (EU) 2016/679 – General Data Protection Regulation (GDPR)

What information is collected?

Fresk stores only the data provided directly by Users and the information necessary for account registration.

Such data is entered directly by Users when registering on the website and when subscribing to newsletters.

Payment information, including credit/debit card details and/or online payment account information, is processed exclusively by the relevant banking or payment institutions on their secure servers. Fresk does not record or store any such payment information.

Who collects the data and for what purposes?

Fresk collects Users’ personal data in order to enable access to the website and the purchase of products and services offered through the fresk.ch e-commerce platform.

The processing of such data allows Users to benefit from faster purchasing processes, access their order history and manage their shipping addresses.

Users may delete or modify such information at any time through their account settings.

Fresk uses the data provided by Users and the relevant cookies (see the Cookie Policy) for the following purposes:

1. marketing and remarketing activities through Facebook Ads, Google Ads and Google Shopping;
2. promotional newsletters relating to the website and its products and services.

Is this data transferred or disclosed to third parties?

Fresk transfers User data to Pixela Srl only where necessary in connection with an order, in its capacity as provider of the management platform supporting the e-commerce system.

Fresk undertakes not to sell or otherwise disclose Users’ personal data to any other third party, except where necessary for the provision of its services or where required by law.

Where payment is made through PayPal, the shipping address may be communicated to PayPal in order to comply with the security and transaction requirements of the payment platform.

Is the data management system secure?

All data stored on servers is protected in accordance with appropriate security standards.

Fresk and Pixela Srl undertake to continuously protect and safeguard Users’ personal data and to prevent access by persons outside their respective organisations or by unauthorised personnel.

Data retention period

Data provided by Users will remain in the fresk.ch database and will remain available to Fresk until the User’s account is deleted by the User or by the website administrators, subject to any statutory retention obligations applicable to specific categories of data.

How can I delete my personal data from the website?

Fresk and Pixela Srl recognise the User’s “right to erasure” (“right to be forgotten”) pursuant to Regulation (EU) 2016/679 (GDPR).

Users may request the deletion of their account and/or unsubscribe from newsletters at any time through their account settings, where these functions are available.

Personal data associated with the User’s profile will be deleted in accordance with applicable data-protection legislation.

Certain information relating to orders and transactions may nevertheless be retained where required to comply with applicable accounting, tax, commercial, e-commerce or other statutory obligations.

Extended Cookie Policy

Browsing the website fresk.ch (hereinafter also referred to as the “Website” or the “Site”) may result in cookies and similar technologies being stored on the User’s device.

Therefore, in accordance with Italian Legislative Decree No. 196/2003, as subsequently amended – the Personal Data Protection Code (“Privacy Code”) – and Regulation (EU) 2016/679, applicable since 25 May 2018 – the General Data Protection Regulation (“GDPR”) – Fresk, with registered office at Via dal Bagn 50A, 7500 St. Moritz (CH), CHE-386.043.476, acting as Data Controller (hereinafter referred to as the “Data Controller” or “Fresk”), provides Users with the following information regarding the cookies and similar technologies used by the Website or whose installation is permitted through it.

WHAT ARE COOKIES?

Cookies are small text files exchanged between a website and the User’s web browser whenever a website is accessed.

These files do not contain executable code and may be used for various purposes, including automatic authentication, session management, storing preferences and information designed to improve Website functionality and the User’s browsing experience.

Each domain visited through a browser may set one or more cookies. A web page may contain elements originating from several different domains, each of which may set its own cookies. These are generally referred to as “third-party cookies.”

The use of cookies can improve the browsing experience and may allow the Website to remember settings and preferences selected by the User for subsequent visits.

The general provision issued by the Italian Data Protection Authority (Official Gazette No. 126 of 3 June 2014) identifies two main categories of cookies:

Technical cookies – Used exclusively to enable electronic communications, provide a service explicitly requested by the User or carry out statistical analyses.

Profiling cookies – Used to record Users’ behaviour and preferences in order to deliver advertising messages consistent with their interests and profiles.

USE OF COOKIES

fresk.ch uses cookies to make its services simple and efficient for Users browsing the Website.

Users visiting the Website may have small amounts of information stored on the devices they use, whether computers or mobile devices, in the form of small text files known as “cookies”, which are stored in the directories used by the User’s web browser.

There are different types of cookies: some are intended to make use of the Website more efficient, while others enable specific functionalities.

More specifically, cookies may allow the Website to:

1. enable navigation and provide services requested by the User;
2. remember preferences entered or selected by the User;
3. analyse the use of the services and content provided by fresk.ch in order to optimise the browsing experience and the services offered;
4. track the User’s online browsing activity and create profiles based on their preferences, habits, choices and interests. Such cookies may be used to display advertising messages that are consistent with preferences previously expressed by the User while browsing online.

TYPES OF COOKIES USED BY fresk.ch

The following sections describe the different types of cookies used by fresk.ch according to their respective purposes.

TECHNICAL AND FUNCTIONAL COOKIES

This type of cookie enables certain sections of the Website to function correctly. These cookies may be divided into two categories: persistent cookies and session cookies.

Persistent cookies: these cookies are not deleted when the browser is closed but remain stored until a predetermined expiry date.

Session cookies: these cookies are deleted whenever the browser is closed.

These cookies, which are sent from our domain, are necessary for the Website to be displayed and function correctly and in connection with the technical services provided.

They will therefore normally be used and transmitted unless the User changes the relevant browser settings. Disabling these cookies may affect the correct display or operation of certain Website pages and functionalities.

ANALYTICAL AND PROFILING COOKIES

Cookies belonging to this category are used to collect information regarding the use of the Website.

fresk.ch may use this information for anonymous statistical analysis in order to improve the Website, optimise the browsing experience and make its content more relevant and useful to Users.

These cookies may collect information concerning Users’ activity on the Website and how they reached the Website.

Analytical cookies may be provided directly by the Website or by third-party domains.

THIRD-PARTY ANALYTICS AND PROFILING COOKIES

These cookies are used to collect information regarding Users’ use of the Website, including information such as pages visited, time spent on the Website, traffic sources, geographical location, age, gender and interests, for marketing, remarketing and retargeting purposes.

These cookies are provided by third-party domains external to the Website.

COOKIES USED TO INTEGRATE THIRD-PARTY PRODUCTS AND SOFTWARE FEATURES

This category of cookies enables functionalities developed by third parties to be integrated into Website pages.

Examples include social-network icons and features allowing Users to share Website content, as well as third-party software services such as mapping applications and other software providing additional functionality.

These cookies may be provided by third-party domains and partner websites whose services or functionalities are incorporated into the Website.

Certain cookies may be used in connection with features integrated with social networks. For further information, please refer to the respective privacy and cookie policies:

Facebook
Privacy Policy: https://www.facebook.com/about/privacy/
Cookie Policy: https://www.facebook.com/help/cookies/

Twitter / X
Privacy Policy: https://twitter.com/privacy
Cookie information: https://support.twitter.com/articles/20170519